As our song is on the verge of rock
and electro, we decided that younger people would be more likely to listen to it opposed to an old generation. For this reason we decided to aim the video towards older teens and young adults. We also thought the audience would be the sort of people to buy the magazine 'kerrang!' and therefore decided that their target audience description was perfect. Their description is 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.'
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